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Influencer Marketing 101: How to Start and Best Practices

Jennifer Griffin2022-04-19T19:11:51+00:00April 19th, 2022|Business, Influencer Marketing, Influencers|

Influencer marketing was once a niche form of advertising for brands with big budgets who could afford celebrity endorsements. Over the past decade, influencer marketing has vastly evolved and is no longer reserved for larger businesses. Now, businesses of all sizes and budgets are tapping into the growing influencer marketing industry. In fact, the investment in influencer marketing continues

Picking an Influencer

reachinfluedev2021-12-30T15:18:16+00:00December 17th, 2021|Business, Business Marketing, Influencer Marketing, Marketing Trends|

There are a few key things to think about when searching for an influencer and picking the right one for your campaign. The platform you want to use. The amount you are willing to pay per post. The demographic of an influencer or more importantly their audience. The influencer's legitimacy and if there are red flags you want to avoid.

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How Influencers Get Paid?

Jennifer Griffin2022-02-21T19:13:52+00:00May 28th, 2021|Business Marketing, Influencer Marketing, Influencers|

Q&A: How Do Influencers Get Paid? A social media influencer’s job is to consistently create high-quality content and actively

Your Best Post-Pandemic Marketing Plan 

Jennifer Griffin2022-02-21T19:24:39+00:00May 19th, 2021|Influencer Marketing|

Your Best Post-Pandemic Marketing Plan 2020 was like a tsunami that has permanently changed the business landscape. While a lucky

How to Build a Killer Instagram Profile

Jennifer Griffin2021-12-10T16:44:48+00:00May 5th, 2021|Influencer Marketing, Influencers|

How to Build a Killer Instagram Profile Instagram is the most important channel for social media influencer marketing. Anyone can

Your Influencer Marketing Channel Strategy

Jennifer Griffin2022-02-21T19:26:00+00:00April 28th, 2021|Influencer Marketing|

In celebration of Derby Week in Kentucky, if social media channels were thoroughbreds in an influencer marketing horse race, the

Make Your Influencer Marketing Pop

Jennifer Griffin2022-02-21T20:08:25+00:00April 21st, 2021|Influencer Marketing|

Influencer marketing has survived the wild ride of 2020 as an established and thriving advertising path. Whether you approach this

What Success Looks Like in Influencer Marketing?

Jennifer Griffin2022-02-21T20:25:22+00:00April 14th, 2021|Business, Influencer Marketing|

What Does Success Look Like in Influencer Marketing? Businesses of all sizes consider influencer marketing an essential advertising channel. Some

10 Influencer Marketing Trends to Watch

Jennifer Griffin2022-02-21T20:26:52+00:00April 8th, 2021|Business, Influencer Marketing, Influencers|

After a totally unpredictable and culturally profound year in 2020, businesses are analyzing the ways in which they reach consumers

Can I Be an Influencer?

Jennifer Griffin2021-12-10T16:46:56+00:00March 25th, 2021|Influencer Marketing|

In 2021, the social media influencer market is expected to surge to a value above $13 billion. Since its original

Why is Influencer Marketing the Hottest Trend?

Jennifer Griffin2022-02-08T15:08:30+00:00March 17th, 2021|Influencer Marketing, Marketing Trends|

Influencer marketing is an established form of social media marketing in which businesses collaborate with online influencers to market products or services. It fuses the concept of celebrity endorsement with a modern content-driven marketing campaign. Influencer marketing thereby leverages the reach, authenticity, and personality of individuals - online influencers - who have already amassed their own following in a specific niche with a specific target audience.

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