BlogJennifer Griffin2022-02-07T14:34:48+00:00

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Must-Know Influencer Marketing FTC Guidelines for Businesses

Jennifer Griffin2022-06-28T13:21:58+00:00June 28th, 2022|FTC Guidelines, Influencer Marketing|

Influencer FTC Guidelines In February 2020, the Federal Trade Commission (FTC) began to crack down on undisclosed influencer marketing social media posts. Its new guidelines set formal rules in place to ensure consumers are made aware of when an influencer is promoting a brand's product or service in exchange for a benefit. Whether you're an individual influencer or a

7 Influencer Payment Factors to Consider For Your Next Campaign

Jennifer Griffin2022-05-26T18:34:46+00:00May 26th, 2022|Influencer Marketing, Paying Influencers|

Influencer marketing continues to dramatically grow in popularity—helping both small and large businesses reach their marketing goals. The growth of influencer marketing has proven to not only be a successful outreach and engagement strategy for businesses but a lucrative endeavor as well. In 2021 alone, the influencer marketing industry reached a staggering $13.8 billion. This year, it's projected the

Recent Blog Posts

Influencer Marketing 101: How to Start and Best Practices

Jennifer Griffin2022-04-19T19:11:51+00:00April 19th, 2022|Business, Influencer Marketing, Influencers|

Influencer marketing was once a niche form of advertising for brands with big budgets who could afford celebrity endorsements.

Picking an Influencer

reachinfluedev2021-12-30T15:18:16+00:00December 17th, 2021|Business, Business Marketing, Influencer Marketing, Marketing Trends|

There are a few key things to think about when searching for an influencer and picking the right one for

How Influencers Get Paid?

Jennifer Griffin2022-02-21T19:13:52+00:00May 28th, 2021|Business Marketing, Influencer Marketing, Influencers|

Q&A: How Do Influencers Get Paid? A social media influencer’s job is to consistently create high-quality content and actively

Your Best Post-Pandemic Marketing Plan 

Jennifer Griffin2022-02-21T19:24:39+00:00May 19th, 2021|Influencer Marketing|

Your Best Post-Pandemic Marketing Plan 2020 was like a tsunami that has permanently changed the business landscape. While a lucky

How to Build a Killer Instagram Profile

Jennifer Griffin2021-12-10T16:44:48+00:00May 5th, 2021|Influencer Marketing, Influencers|

How to Build a Killer Instagram Profile Instagram is the most important channel for social media influencer marketing. Anyone can

Your Influencer Marketing Channel Strategy

Jennifer Griffin2022-02-21T19:26:00+00:00April 28th, 2021|Influencer Marketing|

In celebration of Derby Week in Kentucky, if social media channels were thoroughbreds in an influencer marketing horse race, the

Make Your Influencer Marketing Pop

Jennifer Griffin2022-02-21T20:08:25+00:00April 21st, 2021|Influencer Marketing|

Influencer marketing has survived the wild ride of 2020 as an established and thriving advertising path. Whether you approach this

What Success Looks Like in Influencer Marketing?

Jennifer Griffin2022-02-21T20:25:22+00:00April 14th, 2021|Business, Influencer Marketing|

What Does Success Look Like in Influencer Marketing? Businesses of all sizes consider influencer marketing an essential advertising channel. Some

10 Influencer Marketing Trends to Watch

Jennifer Griffin2022-02-21T20:26:52+00:00April 8th, 2021|Business, Influencer Marketing, Influencers|

After a totally unpredictable and culturally profound year in 2020, businesses are analyzing the ways in which they reach consumers