BlogJennifer Griffin2022-12-05T21:38:48+00:00

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What Is a Macro-Influencer?

reachinfluedev2023-01-05T20:49:44+00:00January 5th, 2023|Business Marketing, Influencer Marketing, Influencers, Uncategorized|

What is a Macro-Influencer? A macro-influencer is a type of social media influencer who has a large following and the ability to influence a significant number of people. They often have hundreds of thousands or even millions of followers on platforms like Instagram, YouTube, and Twitter, and their content often reaches a wide audience. But what sets macro-influencers apart from

What is a Micro-Influencer?

reachinfluedev2022-12-05T21:30:26+00:00December 5th, 2022|Influencer Marketing, Influencers, Marketing Trends|

What is a Micro-Influencer? In this blog series, we are breaking down the 4 main categories of influencers. We started with nano-influencers and now we are taking a look at micro-influencers. You can think of a nano-influencer as a hobbyist in influencer marketing. Whereas, the next step up is what the industry calls a micro-influencer. In this blog, we

Recent Blog Posts

What is a Nano-Influencer?

reachinfluedev2022-12-05T21:29:09+00:00November 21st, 2022|Influencer Marketing, Influencers, Marketing Trends, Uncategorized|

What is a Nano-Influencer? In the world of influencer marketing, we often break down the different levels of influencers

Ep.1 With Stephanie Basham of Rooted Joy

reachinfluedev2022-12-05T21:35:24+00:00October 25th, 2022|Business, Influencer Marketing, Marketing Trends|

Episode 1 of Behind the Influence features Stephanie Basham. She is the owner of Rooted Joy Meal Prep and gives

Must-Know Influencer Marketing FTC Guidelines for Businesses

Jennifer Griffin2022-06-28T13:21:58+00:00June 28th, 2022|FTC Guidelines, Influencer Marketing|

Influencer FTC Guidelines In February 2020, the Federal Trade Commission (FTC) began to crack down on undisclosed influencer marketing

7 Influencer Payment Factors to Consider For Your Next Campaign

Jennifer Griffin2022-05-26T18:34:46+00:00May 26th, 2022|Influencer Marketing, Paying Influencers|

Influencer marketing continues to dramatically grow in popularity—helping both small and large businesses reach their marketing goals. The growth

Influencer Marketing 101: How to Start and Best Practices

Jennifer Griffin2022-04-19T19:11:51+00:00April 19th, 2022|Business, Influencer Marketing, Influencers|

Influencer marketing was once a niche form of advertising for brands with big budgets who could afford celebrity endorsements.

Picking an Influencer

reachinfluedev2021-12-30T15:18:16+00:00December 17th, 2021|Business, Business Marketing, Influencer Marketing, Marketing Trends|

There are a few key things to think about when searching for an influencer and picking the right one for

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