Blog2022-02-07T14:34:48+00:00

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Influencer Marketing 101: How to Start and Best Practices

April 19th, 2022|Business, Influencer Marketing, Influencers|

Influencer marketing was once a niche form of advertising for brands with big budgets who could afford celebrity endorsements. Over the past decade, influencer marketing has vastly evolved and is no longer reserved for larger businesses. Now, businesses of all sizes and budgets are tapping into the growing influencer marketing industry. In fact, the investment in influencer marketing continues

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Why is Influencer Marketing the Hottest Trend?

March 17th, 2021|Influencer Marketing, Marketing Trends|

Influencer marketing is an established form of social media marketing in which businesses collaborate with online influencers to market products or services.  It fuses the concept of celebrity endorsement with a modern content-driven marketing campaign.  Influencer marketing thereby leverages the reach, authenticity, and personality of individuals - online influencers - who have already amassed their own following in a specific niche with a specific target audience.

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