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What Is a Macro-Influencer?

January 5th, 2023|Business Marketing, Influencer Marketing, Influencers, Uncategorized|

What is a Macro-Influencer? A macro-influencer is a type of social media influencer who has a large following and the ability to influence a significant number of people. They often have hundreds of thousands or even millions of followers on platforms like Instagram, YouTube, and Twitter, and their content often reaches a wide audience. But what sets macro-influencers apart from

What is a Micro-Influencer?

December 5th, 2022|Influencer Marketing, Influencers, Marketing Trends|

What is a Micro-Influencer? In this blog series, we are breaking down the 4 main categories of influencers. We started with nano-influencers and now we are taking a look at micro-influencers. You can think of a nano-influencer as a hobbyist in influencer marketing. Whereas, the next step up is what the industry calls a micro-influencer. In this blog, we

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