Within REACH

Nano-influencers often beat bigger creators where it counts most. On Instagram, nano-influencers average 2.74% engagement, and on TikTok they reach 10.3%, while macro-influencers typically average 1.3% engagement according to Amra & Elma’s nano-influencer statistics roundup. That flips the usual assumption that a larger audience automatically means stronger performance. That is why more marketing teams are asking a sharper question than