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How to Calculate Cost Per View: A Guide to Mastering Your ROI

Reach Influencers2026-01-16T07:52:29+00:00January 16th, 2026|Uncategorized|

Calculating the Cost Per View (CPV) for your video campaigns is the first critical step to understanding your marketing efficiency. The formula is simple: Total Campaign Cost ÷ Total Number of Views. Mastering this calculation is essential for proving the value of your marketing spend and making smarter budget decisions. This guide will walk you through exactly how to calculate

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What Is a Good Click Through Rate? An In-Depth Guide for 2025

Reach Influencers2026-01-15T07:43:44+00:00January 15th, 2026|Uncategorized|

Here's the honest answer: there’s no single magic number when you're asking, "what is a good click through rate" (CTR). What counts as a great CTR for a high-intent search ad might be just okay for an email campaign and completely different for an influencer post. It all comes down to your industry, the channel you're using, and your campaign

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