There are a few key things to think about when searching for an influencer and picking the right one for your campaign.
- The platform you want to use.
- The amount you are willing to pay per post.
- The demographic of an influencer or more importantly their audience.
- The influencer’s legitimacy and if there are red flags you want to avoid.
First off think about the platform you want to have an influencer posting on. The top 3 right now are TikTok, Instagram, and Youtube. With Facebook coming in at a close 4th place.
The benefit of Tik Tok is its short-form video and the ability to educate an audience. The drawback of the platform is the age of users. Most people on TikTok are between the ages of 16 and 24. Also, it can be difficult to get a message across if you want to use text in a post.
Instagram on the other hand is king for static posts and graphics. If you have a flyer for a specific campaign using Instagram stories can drive great results. Also, an Instagram post is easy to share and use for your own social media pages.
Unlike TikTok or Instagram, YouTube thrives on long-form video. You don’t have to cram your message into a 1-minute TikTok or a single picture for Instagram. You can get an influencer to use a provided video clip or explain the product or service your company offers.
Lastly using Facebook influencers is like Instagram for static content but is great for reaching an older audience.
The second thing to think about when picking an influencer for your campaign is cost. How much do you want to pay per post? A general rule of thumb is to pay an influencer $10 for every 1000 followers they have. This is by no means a set rate though. It can vary based on the platform, a specific influencer, and the amount of effort needed for the campaign. You will need to set a budget for how much you are willing to pay and look for influencers within that general price range.
Audience or Demographic
The 3rd point in picking an influencer is choosing your target audience or demographic. What type of person do you want to see your product or service? One thing you can do is, narrow down your list of influencers by a topic or interest category. For example, if you own a supplement company it would make sense to find an influencer interested in exercise. And most likely the influencer’s followers will be interested in exercise as well.
The 4th and final point is to look at the profile of an influencer and watch for any red flags. Does their engagement on a post-match how many followers they have? Is there a noticeable number of fake accounts following an influencer? Some signs of a fake account are no profile picture and a low number of posts. Next, ask if the influencer has the same values as your business. Are all the posts an influencer makes branded? These are just a few things to look for when selecting an influencer.
A great thing is to remember that your best customers can become your best influencers. They are loyal to your business and believe in the product you are selling.
REACH Influencers is the world’s first marketing platform to focus on connecting micro and nano influencers to businesses. Follow us on social to learn more about how you can build your influencer marketing strategy.