What is a Macro-Influencer?

A macro-influencer is a type of social media influencer who has a large following and the ability to influence a significant number of people. They often have hundreds of thousands or even millions of followers on platforms like Instagram, YouTube, and Twitter, and their content often reaches a wide audience.

But what sets macro-influencers apart from other types of influencers is their level of influence and reach. They often have a strong presence in a particular niche or industry, and their content and opinions can significantly impact the way that people think about a product, service, or issue.

What Makes a Macro-Influecner Worth it?

There are several benefits to working with macro-influencers for businesses and brands. One of the main benefits is the ability to reach a large audience quickly and effectively. Because macro-influencers have such a large following, they can help to spread the word about a product or service to a large group of people in a short period of time. This can be especially useful for promoting new products or services, as it can help to build buzz and create demand.

Another benefit of working with macro-influencers is the level of credibility and authenticity they bring to the table. Because they have built up a large following over time, their opinions and recommendations are often seen as trustworthy and reliable. This can be especially useful for brands that are trying to establish themselves as a leader in their industry or build trust with their target audience.

How Do I Work With Macro-Influencers?

There are several ways that businesses and brands can work with macro-influencers. One common approach is to collaborate on sponsored content, where the influencer promotes a product or service in exchange for payment. This can be an effective way to reach a large audience and showcase the product or service in a natural and authentic way.

Another approach is to work with macro-influencers on more long-term partnerships, where the influencer becomes a brand ambassador or spokesperson. This can be a great way to build a more meaningful and ongoing relationship with the influencer, which can help to establish credibility and trust with their followers.

It’s important to keep in mind that working with macro-influencers is not a one-size-fits-all solution. It’s important to carefully consider the goals of the campaign and the target audience, and choose an influencer who aligns with the brand and has a relevant following.

Overall, macro-influencers are a powerful tool for businesses and brands looking to reach a large audience and build credibility and trust with their target audience. By carefully selecting the right influencer and developing a clear strategy, businesses and brands can effectively leverage the power of macro-influencers to achieve their marketing goals.


With a platform like Reach you can easily manage and scale your influencer campaigns to get the most out of your budget and time. Sign up today or set up a demo to learn more!